The importance of link building for your website

Paperclips in a circle to resemble the building of links

Link building is a fundamental step that goes hand in hand in improving SEO for your website. Search engines place greater importance to the number of referring links a website has now than ever before.

If you don’t already know, link building is the process of building hyperlinks from other websites back to your own. The more authority the referring domain has helps give more credibility and weight to the link. Search engines such as Google realise that if a website is referring another then the referred domain must be of some importance.