There are hundreds of things to consider when trying to boost your website in the SERPS all of which vary in their weighting on the overall ranking. The three key tips below really make a meaningful difference:
1. Research keywords for each post and page and make sure to use them in the correct place. Using Google’s Keyword Planner tool you can identify the terms and keywords you should be using. The should then be integrated into the body of the page with the core keyword you are wanting to target included in the page title and meta description.
2. Refresh the content of older pages and those that are losing traffic over time. You can check page visits through Google Analytics and identify those that attract little to no traffic.
3. Ensure all pages on the website load quickly and work well on both desktop computers as well as mobile devices including phones and tablets.
