PPC
Online Marketing Toolkit
I cover a wide range of online marketing activities to help grow your business and its presence through a plethora of methods and utilities that have been proven to return great results. The below specifically covers PPC and is just one facet of the complete marketing plan that we can establish for your business to help it succeed.
What is PPC?
PPC stands for 'Pay Per Click' and is a form of advertising that works on the model that the advertiser only pays a fee when the ad is 'clicked', hence the term PPC. It is a popular method for increasing visitors to a website through predominantly search networks such as Google.
PPC Services
Reduce your spend on PPC and increase the amount of clicks and conversions generated. A win win situation. Please see below for a list of the PPC services available:
- Rewrite established ad copy to utilise keywords and increase clicks.
- Produce engaging ad copy, descriptions and titles for existing and newly created ads.
- Set-up a brand new ad account and populate with initial ad campaigns, ad groups and ads.
- Manage and monitor the performance of ad campaigns and make required edits and changes.
Rewrite established ad copy to utilise keywords and increase clicks
You may already have an ad account and have ad campaigns, ad groups and individuals setup and running already. Generating impressions, clicks and maybe even conversions. Are they performing as you had hoped though? Could they be doing a little better? Through years of experience in working on ad accounts of various size and budget, I have the expertise to analyse and identify issues in existing ad copy and produce new and engaging text that targets the relevant terms and helps convert users.
Average annual PPC budget for businesses.
Of all paid search impressions are on mobile.
Of PPC ads are not seen by any users.
PPC Facts
These stats were sourced online and show the power of PPC in today’s market. The online world is now so competitive that more and more businesses are turning to PPC in a bid to stand out.
Frequently Asked Q's
PPC is not essential for all businesses but it does have many benefits for both well established companies as well as those just starting out. It allows for new businesses to have some of the spotlight and be shown to an audience that would take years to reach organically. For more established brands, the use of PPC takes a different role and is more about ensuring that your website and company name are displayed for searches that may result in competitors showing instead.
My services are charged at the hourly rate of £35. For ongoing work, set prices can be agreed upon for certain tasks instead of by the hour. Please contact me for more information.
