SEO
Online Marketing Toolkit
I cover a wide range of online marketing activities to help grow your business and its presence through a plethora of methods and utilities that have been proven to return great results. The below specifically covers SEO and is just one facet of the complete marketing plan that we can establish for your business to help it succeed.
What is SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
SEO Services
Improve the quality and quantity of the content on your website to increase traffic and generate conversions. Please see below for a list of the SEO services available:
- Generate engaging and keyword rich meta descriptions and titles
- Optimise pre-written website content to increase its performance
- Produce keyword rich website copy that focuses on generating traffic and leads
- Carry out bespoke and thorough keyword research for your business and services
Generate engaging and keyword rich meta descriptions and titles
The title tag and description are crucial elements of any web page and yet are often overlooked. Many website builders automatically generate these fields which is great to save time but as it is automated it is rarely as optimised as it could be. The meta description is typically just the first couple of sentences of the page copy. Think of the page titles as the title on a printed book. It needs to instantly explain what the contents is about. Similarly, the meta description is much the same as the blurb.
Optimise pre-written website content to increase its performance
Ensuring the content on each page is optimised to its full potential is crucial in bolstering the amount of free organic traffic that it can attract through search. Having a clear focus and objective for each page will help dictate the content.
Following in-depth keyword research into the various services and terms relating to your business, this will help guide the words that need to be targeted within the web copy. It use to be the case that search engines would look at the 'meta keywords' added but this is no longer the case. Search engines such as Google now look at the entire page and examine the copy to gauge what it is about and its relevancy to certain terms. By including the popular key terms within the copy helps support the content and makes it clear what the content is about.
Produce keyword rich website copy that focuses on generating traffic and leads
Creative and engaging website copy produced that focuses and targets a specific area of your business. Whether you just need a single page written or the content for an entire website, I am able to produce content that is well-written, keyword rich and formatted in a way to encourage interaction.
Carry out bespoke and thorough keyword research for your business and services
One of the main things people forget to do when building a website for their business is taking the time to carry out keyword research. Without knowing what people are searching currently and the volume of traffic on set terms, it would be very difficult to create a website that performed well with regards to ranking well in organic search.
The complete and thorough keyword research that I carry out looks at all of the services and terms relating to your business. All the results are included in an easy to view spreadsheet. Through my experience with using such tools, I then filter and begin to designate the terms to individual categories which help dictate the pages that need their copy updated or where brand new pages could be added.
The number of organic results on page 1 of Google
Characters is the ideal length for the meta title.
Characters is the ideal length for the meta description.
SEO Facts
These stats were sourced online and show some insight into how the meta information works. One stat that has made things harder over recent years is the reduction in number of organic results on page 1 of Google. This can now be as low as seven depending on the number of paid results.
Frequently Asked Q's
SEO is quite possibly the single most important thing to consider when building your website. You need to be optimised in order to be shown on search engines. It is this that will bring free organic traffic to your site.
My services are charged at the hourly rate of £35. For ongoing work, set prices can be agreed upon for certain tasks instead of by the hour. Please contact me for more information.
