SEO Services

Search Engine Optimisation (SEO) for your business

Turn Google and AI Search into your most predictable source of high-quality leads.

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1,000+

Projects successfully completed

100+

Content and happy customers

10+

Years of experience in marketing

1

Call away from being the next success story

Having a beautiful website is only half the battle. If your target audience can’t find you when they search for the exact services or products you offer, your site isn’t working hard enough.

My approach to Search Engine Optimisation (SEO) cuts through the traditional agency fluff. I don’t focus on empty vanity metrics like “impressions” or “likes.” Instead, I focus on the strategic technical and structural adjustments that improve your visibility, satisfy search intent, and drive actual customer conversions. Whether you are aiming to dominate the local search landscape in Sussex or grow your visibility across the UK and internationally, I provide a clear, jargon-free path to the top of the search rankings.

Advanced Keyword & Intent Research

Keyword research is the blueprint for your entire digital presence. If you target keywords based on guesswork, you end up driving traffic that leaves your site immediately without buying. I use advanced data-mining tools to uncover what your audience is searching for and, crucially, why they are searching for it.

  • Search Intent Mapping: I categorise keywords into distinct buckets to ensure your content addresses the user’s exact mindset:

    • Informational: “How to improve website loading speed.” (User wants to learn).

    • Navigational: “Ian Fry digital marketing.” (User is looking for a specific brand).

    • Commercial: “Best SEO specialist in Sussex.” (User is comparing options before buying).

    • Transactional: “Hire SEO consultant Hastings.” (User has their wallet out and is ready to buy).

  • Competitor Keyword Spying: I reverse-engineer your top three competitors’ websites to identify the exact high-value phrases currently driving their business. We then build superior strategies to capture that traffic.

On-Page Optimisation & Content Copywriting

On-page SEO is about formatting your content so that both human readers and search algorithms clearly understand your value. Modern SEO copywriting isn’t about repeating a keyword fifty times; it’s about demonstrating deep, authentic E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

  • On-Page Elements Engineering: I manually optimise every single hidden structural tag on your conversion pages. This includes crafting compelling Title Tags and Meta Descriptions that act as mini-advertisements on the Google results page to drive up your Click-Through Rate (CTR).

  • Heading Structure Optimization: Organizing your text logically using a clean hierarchy of <h1>, <h2>, and <h3> tags. This keeps readers engaged and allows search crawlers to scan and index your main arguments in milliseconds.

  • Topical Cluster Creation: Instead of writing random blog posts, I help you build comprehensive “topic hubs.” By writing an exhaustive guide on a core subject and linking it to supporting articles, we signal to Google that you are an undisputed authority in your niche.

  • Image & Media Richness: Compressing images into next-gen formats (like WebP), implementing descriptive descriptive alt tags for accessibility, and structuring video assets so they display natively in search layout snippets.

Generative Engine Optimisation (GEO / AI Search)

The search landscape is undergoing its biggest evolution in two decades. Consumers are increasingly bypassing standard lists of links in favour of conversational answers from AI models. Generative Engine Optimisation (GEO) is the specialized process of ensuring your brand is the one these AI engines recommend.

  • LLM Citation Engineering: Large Language Models (LLMs) like ChatGPT, Perplexity, and Google Gemini cite sources when giving business recommendations. I format your online profiles, press releases, and digital footprints so that these AI crawlers easily recognize your brand as the definitive answer to a user’s query.

  • Conversational Query Matching: People talk to AI differently than they type into Google. Instead of searching “SEO consultant Hastings,” they ask ChatGPT, “Who is a highly-rated, independent digital marketer near Hastings who specializes in WordPress speed optimization?” I structure your website copy to match these natural, long-form conversational queries perfectly.

  • Structured Schema Markup: AI bots thrive on clean, structured data. I inject hidden code frameworks (JSON-LD Schema) into your header layout. This explicitly defines your business entity, founders, services, and locations in a mathematical format that AI databases can digest instantaneously.

  • Sentiment & Trust Monitoring: AI engines pull reviews and sentiment from all corners of the web to judge if your business is trustworthy enough to recommend. I analyze your digital sentiment footprint to ensure your brand displays maximum authority across public forums, case studies, and third-party platforms.

Local SEO

If you operate a regional business or want to attract clients across East and West Sussex, standard global SEO isn’t enough. You need to capture local intent. When a user searches for a service “near me” or appends a town name, Google modifies its algorithm to serve hyper-localized results.

  • Google Business Profile (GBP) Mastery: Your GBP profile is the single most powerful tool for local lead generation. I fully optimise your profile layout, category selections, business descriptions, and product tabs to push your listing into the highly coveted “Local 3-Pack” (the map layout that sits above standard organic search results).

  • Geo-Targeted Landing Pages: Building fast, dedicated service pages for key target areas (e.g., Brighton, Eastbourne, Hastings, Lewes). These pages are custom-tailored to rank for regional searches without triggering duplicate content penalties.

  • Local Citation Auditing: Inconsistencies in your business name, address, or phone number (NAP data) across the web destroy Google’s geographical trust in your business. I audit, claim, and clean up your listings across directories like Yell, Yelp, Thomson Local, and industry-specific registries.

  • Review Accrual Frameworks: Reviews are a massive local ranking factor. I help you set up automated systems and short-links to encourage happy clients to leave high-quality keyword-rich Google reviews.

Technical SEO Audits & Core Web Vitals

Think of technical SEO as laying a flawless concrete foundation for a house. If your code is bloated, your layout shifts, or search engine bots get trapped in broken redirect loops, your site will be suppressed in the search rankings—no matter how good your copywriting is.

  • Core Web Vitals Optimisation: Google explicitly ranks sites based on user experience metrics. I audit and fix the three core pillars:

    • Largest Contentful Paint (LCP): Making sure your main hero element loads almost instantly (using tactics like the fetchpriority="high" code we discussed).

    • Interaction to Next Paint (INP): Ensuring the site responds immediately when a user clicks a button or menu.

    • Cumulative Layout Shift (CLS): Stopping text or buttons from jumping around erratically while the page loads.

  • Crawl Budget Maximisation: I clean up your robots.txt configuration, resolve internal 404 errors, eliminate duplicate content issues, and structure clean XML sitemaps. This makes it effortless for Googlebot to find, read, and index your most valuable pages.

  • Site Architecture Tuning: I organise your URL structures into logical, hierarchical “silos” or clusters. This distributes page authority evenly throughout your site and tells search engines exactly which pages are your top priorities.

Ready to discuss a plan for your business? Let's begin.

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